The ROI of Design and Branding: Why Good Design Pays for Itself (Literally)
Think your brand isn’t important? Go ahead, keep blending in with your competition. We’ll be over here turning branding into cold hard cash.
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In the rapidly evolving world of AI, we are witnessing a significant gap in user experience design. The current UX of AI products is far from optimal, as the design seems to be constantly playing catch-up with advancing technology. Major players like OpenAI and Midjourney have focused heavily on technological development, often leaving the UX as an afterthought. This has resulted in AI tools that are predominantly tailored for tech-savvy users, alienating the general population. This lack of accessibility hinders widespread adoption; for instance, platforms like Discord can be intimidating for the average user due to their complexity.
A notable development in this space is the emergence of ‘prompt engineers’ — a role that, ideally, shouldn’t need to exist.
The UX of AI should be intuitive enough for anyone to use without specialized knowledge. However, we see positive strides in platforms like Taplio and Tweet Hunter, which leverage AI for seamless integration, making tasks like post generation more accessible.
Despite these advancements, most AI integration still relies on traditional interfaces, like dashboards, which have been adapted to include AI functionalities rather than being AI-driven from the ground up.
This is where the potential for revolutionizing UX lies — in creating interfaces that are fundamentally built on AI.
One promising direction is the development of a single-input AI interface, which could simplify interaction dramatically. Instead of navigating through menus and dashboards, users could operate the entire system through a single prompt. This approach could be transformative in sectors like data analytics and FinTech, allowing for real-time, customized data processing and display.
Envision a banking app where all functionalities, from viewing balances to transferring funds, are executed through simple voice or text commands. This would eliminate the need for extensive navigation and make the UX more accessible. The AI could automatically adjust and respond to user requests, offering a personalized experience without the need for conventional settings adjustments.
Currently, most AI applications lack a dedicated UX/UI design that fully leverages their capabilities.
Our team is pioneering in this area, developing a unique AI UI kit designed to create AI-centric products. This kit, which is industry-agnostic, will provide examples across various sectors like FinTech, CRM, and data analytics, showcasing how single-input prompting can be effectively utilized.
We envision a future where each user’s interface is tailored to their preferences and usage patterns, significantly enhancing user retention. This approach will render traditional onboarding and demos obsolete, as users will intuitively interact with the AI to access and manipulate information as per their requirements.
Think your brand isn’t important? Go ahead, keep blending in with your competition. We’ll be over here turning branding into cold hard cash.
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